Tag: millbury

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The Shoppes at Blackstone Valley Welcomes B.GOOD

B.Good opening at the Blackstone Valley Shoppes in Millbury, MA
B.Good opening with their Catering Food Truck on display at the Blackstone Valley Shoppes in Millbury, MA
B.Good opening with their Catering Food Truck on display at the Blackstone Valley Shoppes in Millbury, MA

With over 65 locations in the Northeast, B.GOOD  – a Boston based company – selects the Shoppes at Blackstone Valley as their next spot in their race to lead the industry as an alternative to the traditional fast food chains.

B.Good's Power Bowl at the Blackstone Valley Shoppes in Millbury, MA
B.Good’s Power Bowl at the Blackstone Valley Shoppes in Millbury, MA
B.Good opening at the Blackstone Valley Shoppes in Millbury, MA
B.Good opening at the Blackstone Valley Shoppes in Millbury, MA

With a mission to “serve wholesome, honest food that makes people feel good and inspire healthier communities,” B.GOOD follows the concept of ‘food with roots’ as it speaks to providing food that is sustainable, natural, and clean.

The menu, reflecting the ‘food with roots’ concept offer dishes inspired by the season and often rotate with local harvests. Items like the spicy avocado and lime grain bowl – a bowl mixed with kale, quinoa or super-grain mix, sautéed veggies, avocado, black bean and corn salsa, tomatoes, queso fresco, lime, cilantro, chipotle purée, and red pepper vinaigrette – and the power play burger – a burger (with the option of an all natural beef, veggie, turkey or chicken patty) topped with local bacon, sharp cheddar, avocado and local egg – are among the most popular dishes.

From grain bowls and salads to burgers and sides – sides include sweet potato fries and eggplant meatballs – B.GOOD demystifies the common perception of fast food.

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Millbury Hits it Big with Rocco’s Doughnut Company

Doughnuts from Rocco's in Millbury, MA

If Blackbird Doughnuts and Union Square Donuts had a love affair, Rocco’s Doughnut Company would be the lovechild. A delicate balance between airy and dense, the doughnut lab in Rocco’s kitchen is comprised of a creative doughnut product line meant to convert any person into a doughnut crazed fanatic. From sprinkled fruity pebbles to silky, sinful cinnamon roll flavored doughnuts, Rocco’s has quickly gained a loyal foodie following despite dawn forming, long winding lines.

Rocco's Doughnut Company in Millbury, MAWhile doughnuts were originally introduced to Americans by the Dutch under the initial name of “oily cakes” – a name so unappetizing, its name change to doughnuts is one we will never argue – it is Rocco Astrella who remains the inspiration for this newly opened family business. Having owned a Dunkin Donuts in Saugus, Massachusetts during the 1950s – a time in where there was a limit of eight Dunkin Donuts and America didn’t run on Dunkin – Rocco Astrella quickly became known for his donut business and inspired other family members to open their own doughnut shops during the 1950s and 1960s. Fast forward to 2018 and the Astrella family is back at it again, except this time, they are making a name for themselves under their own brand. Maybe it’s embedded in their DNA or maybe they are just filling to void in the hip bakery market, but either way, Rocco’s Doughnut Company is the new kid on the block making waves with their crowd-pleasing flavors.

Stack of Doughnuts from Rocco's Doughnut Company in Millbury, MA
Stack of Doughnuts from Rocco’s Doughnut Company in Millbury, MA

Joseph Astrella, the owner of Rocco’s Doughnut Company and the son of Rocco, set out to create a doughnut shop based on the creative idea of his daughter, Kerri Astrella. Within a few weeks, they manifested the shop and within the first weeks of opening, they’ve managed to sell out every single day before 10:30 am. Between their eccentric flavors and frenzied social media buzz, their shop has quickly filled the void left from when The Queen’s Cups relocated out from the building last year. With its rotating daily flavors, like the Whoopie Doughnut (a play on the whoopie pie) or the Samoa Doughnut (a vanilla cake doughnut, dipped in a chocolate shell, and topped with a toasted coconut and drizzled with caramel), it’s hard to decide which doughnut to sink your teeth into. Those who need time to think, don’t worry, you’ll have plenty of time while driving around looking for parking or waiting on line (which has been as long as two hours during peak times and is a hot topic on The Millbury Site 3.0 Facebook group). Regardless, Rocco’s has created a product and brand that has made doughnuts exciting again.