Let’s face it, a lot of us choose wine based on the label, because when you are in a store the label can often be the only differentiator on a shelf of hundreds. Charles Smith, the eccentric creator of The Velvet Devil Merlot understands this and designs his labels to be simplistic, fun, and straightforward. While his labels are simple, his wines are not. Made from the grapes of Columbia Valley Washington State, this Merlot has smoky plum aromas and flavors that are complex and strong with hints of mocha, espresso, and black berries combining with a fresh and lively hint of rose petal. An easy drinking wine with a lengthy finish, this Merlot was chosen by the Wine Director of The Citizen Wine Bar to replace the ever-popular Santa Ema, and will easily win over those who think they don’t like Merlot. Perfect for earthy cheeses, beef brisket, or a dry aged sirloin, The Velvet Devil Merlot is sure to please.