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Simjang – American-Korean Flavors in the Heart of Worcester

One of Worcester’s most anticipated restaurant openings was this past spring as simjang opened their doors in March on Shrewsbury Street, in the space that once housed Sweet Kitchen + Bar.

The name simjang comes from combining a few Korean words – Sim for “heart” and Jang for the concept of the “world around us.” Executive Chef and Co-owner Jared Forman (deadhorse hill) and Chef de Cuisine Mike Wenc have led the team since the opening and the Foodies were anxious to try the latest addition to the always changing Worcester restaurant scene.

Simjang has been well received by the community at large. Having spoken to many about their experience, most people have found the menu to be a bit intimidating at first but after some explanation by a well-trained staff, feel comfortable enough to go outside their comfort zone and enjoy some traditional Korean ingredients, flavors, and dishes.

The layout of the space itself hasn’t changed since Sweet was there, the big industrial-styled dining room and the open view of the kitchen are basically the same. The décor has been updated to fit the contemporary theme of the restaurant and our Foodie sister Amy tells us, the brightly colored painted mural behind the bar (by POW! WOW! Worcester muralist Arlin Graff) is meant to reflect the meaning behind the name simjang. The mural is beautifully vibrant and sets the tone for what to expect from the food!

Once we all arrived we were seated immediately and our server (Joy) began the process of taking drink and app orders. To start, we were served a delightful plate of kimchi-style pickled small tastes which were well received by the group. Looking down the long table I saw a variety of drinks from bourbons to fanciful, tall sweet drinks with a few Narragansett Tall Boys mixed in for good measure.

The shareable chicken wings and thighs seemed to be a popular way to start the evening’s activities. “The miso-soy garlic chicken thighs were some of the most delicious “wings” I’ve ever tasted. The sauce made you want to take another bite, and the skin was super crispy, while the tender chicken on the interior was moist and flavorful. This item alone is enough to bring me back for more,” said Evan.

Apps complete, the main dishes began to arrive. Amy offered, “I ordered the Kimchijeon (scallion kimchi pancake) and was not disappointed. The size was substantial and offered hearty pieces of pickled muscle giving the pancake a true level of distinction and robust flavor! Scott ordered the same meal and thought it was “delicious” as well!

Robyn ordered the Mulgogi (whole fish) which was served with green empress, daikon, apple, fried shallot and cashews and she described “…it was amazing and something I would go back and order again. It was flavorful and cooked to flaky perfection.

Evan offered that simjang was “innovative Korean-American fusion with menu items that are unique in their own right but familiar enough to take a chance and order something delicious. For my meal, I ordered the Bibimbap with Pork Belly which was a delightfully bright dish with fresh veggies, a fabulous textured creation with the crispy rice, and a fried egg to top it all off. The pork belly was rich and fatty, like the best bacon on steroids you could eat. All in all, one of my best restaurant experiences from start to finish in a long time”.

Julie was very enthusiastic, “The Nuri buttered rice was uniquely delicious and really a meal unto itself. I also had the haemul jjigae (spicy seafood stew) which was served piping-hot and full of flavorful fish, scallops, and shrimp. The spice brought the dish to a different level”.

Stephanie added, “I went way out of my comfort zone and the staff and chef made every accommodation possible because of my food allergies. The Pineapple Fried Rice is a must try and absolutely fabulous”.

“The food was fantastic, a delicious mix of flavors with great tastes. I do think the portion sizes of my meal were on the small side. I had the pork rib special and thought it was appetizer sized for the main dish,” said Dana.

Personally, I had the Nori rice and the Bibimbap and found both to be tremendous. The fatty, melt in your mouth pork belly, combined with the crispy fried rice and fried egg made a flavor-packed, fulfilling comfort-food meal that left me wanting to return.

To the person, we all felt the service was outstanding. Our server Joy was very attentive, knew the menu very well and had great input about choices. As it happens with our larger group, some meals arrived very late to the table but we will chalk that up to the size of our group.

Overall we were incredibly pleased with our experience at simjang and many of us made a point to say we will definitely return to try some new items.

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Miss Last Month’s Food News? Here’s A Small Bite

Mass Foodies and The Queen's Cups sit down at Good As Gold Coffee to understand their air roasting and begin planning a fall event together. (Erb Photo)
The Kale Brussels Salad with Yellowtail at 110 Grill's new Worcester, MA location.
The Kale Brussels Salad with Yellowtail at 110 Grill’s new Worcester, MA location.

May means outdoor dining, a reality made simple with the launch of 110 Grill in downtown Worcester. I had the opportunity to tour 110’s new space for a Live segment with General Manager Patrick McClelland who expressed his excitement about the restaurant’s proximity to the AC Marriott. Lights still need to be installed on the patio, but guests are welcome to dine before dark in the meantime; stay tuned for fire pits. If you’re curious about the parking situation, rest assured that 110 Grill validates after 5 p.m. and anytime on the weekends.

The building permit for Crust's expansion as North Main Provisions.
The building permit for Crust’s expansion as North Main Provisions.

I joined Renee King of the Queen’s Cups on a tour of Good As Gold Coffee, one of her Canal District neighbors. I have driven past Good As Gold hundreds of times over the years, but this was my first venture inside. New advanced air roasting technology allows these local crafters to ensure steadfast consistency for customers. Their custom air roaster controls how heat is applied to the coffee bean, impacting the outside coloration of the roast color as well as the inside by taking measurements 10 times per second. What now separates Good As Gold from other roasters is an ability to provide more consistent coffee and dial in their recipes. Good As Gold is currently the only roaster in the United States with this precise technology. You can expect an autumn collab with the Queen. (Stay tuned for Coffee + Dessert #1!)

This month, Mass Foodies contributor Jim Eber took a chance on Crust Artisan Bakeshop’s Coney Island pizza. Alexis Kelleher’s homage to the “Up” dog, an iconic preparation with all the fixings, was created to trigger the same nostalgia she feels whenever she sets foot in her family’s eatery, Coney Island. Kelleher and her partner Nate Rossi are expanding their footprint to offer fine wine and cheese, a compliment to their signature fresh baked goods at Crust. The new entity will be called North Main Provisions.

The Worcester Market, photograph from Worcester Historical Museum
The Worcester Market, photograph from Worcester Historical Museum

Giselle-Rivera Flores broke the news that Chef Jay Powell has sold the Twisted Fork Bistro in Leicester to open a new venture in the town of Auburn. The new project will be called the Twisted Cochon BBQ and Grill. Flores also treated the family to a tea party at Fancy That in Walpole for her new series, #FamilyEats. In addition, she zeroed in on the community, applauding public markets like Allen Fletcher’s new Kelley Square Market project. Rivera wrote, “In the midst of a growth spurt, Worcester looks back on its roots in an attempt to infuse what the city needs the most: a common space to define and explore shared values among the diverse culture that breathes life into Worcester’s identity.”

The Worcester Foodies braved torrential downpours to test the waters at simjang on Shrewsbury Street. The crew found it easy to step out of their comfort zone under the watchful eye of Chef de Cuisine Mike Wenc and his knowledgeable staff. Robyn sprang for the Mulgogi (whole fish) and reveled in its flakey perfection. What a way to delight in May.