Wine Director Cassandra Carruth Wants You to Find Your Niche

In this video Mass Foodies filmed for Facebook Live, Wine Director Cassandra Carruth takes Sarah on a tour of Niche Hospitality Group’s downtown Worcester restaurant—The Citizen Wine Bar. With so many restaurant concepts in close proximity (Mezcal, Bocado, Still & Stir, etc.), it is important for Niche to track guest information, including everything from their seating preferences to their favorite glassware. Carruth praises the Reserve system as a means for Niche’s continued sense of familiarity with its visitors as well as its handle on outstanding hospitality, factors which remain undeterred by the restaurant group’s constant expansion. Carruth uses Reserve to note food allergies, recommend bottles of wine based on previous visits, and make her customers feel valued at every turn.