In an effort to expand its media footprint, Mass Foodies has acquired the Pop It podcast co-hosted by Sarah Connell and Molly O’Connor. Mass Foodies maintains a dominant foothold in the digital media space and the addition of this weekly podcast will allow for extended coverage in a locally underutilized medium.
In its 2018 Infinite Dial report, Edison Research found that 32% of Americans age 25-54 listened to podcasts at least monthly. In addition, the study found that monthly podcast listening jumped 14% among American women between 2017 and 2018.
Pop It is a Worcester based podcast that focuses on the intersections of local culture, pop culture, and workplace culture. Pop It co-host Sarah Connell also serves as Contributing Editor for Mass Foodies and will continue to act in both roles. Pop It has experienced significant growth since its launch in July of 2018. Past guests include Renee King Diaz of The Queen’s Cups, Amy Lynn Chase, Stacy Lord, Jared Forman of deadhorse hill and simjang, Jessica Walsh, Jonathan Demoga, Aivi Nguyen, Lynn Cheney, Stephanie Ramey, Amy Peterson, and Bill Nemeroff.
The first Mass Foodies produced episode of Pop It will be available to stream or download on January 16, 2019. The episode will feature pastry chefs Alina Eisenhauer and Rachael Lang. The full Pop It catalogues is accessible through iTunes, Spotify, and massfoodies.wpengine.com.