Mass Foodies and the Worcester Wine Festival will be merging into Mass Food & Wine in an effort to focus on coordinating, promoting, and executing world class food and wine events in Massachusetts with exclusive dinners and grand tastings effective January 2020.
When I started Mass Foodies in 2007 (then called WorcesterScene.com), the goal was to have one website that aggregated—and provided a free digital footprint for—the restaurants in Worcester. What began as a passion project quickly turned into a business after a year when I was joined by a business partner, talented contributors, photographers, and many friends who shared an affinity for the region’s culinary palates. Like all businesses, Mass Foodies has seen years of flourishing as well as weathering through the quieter news cycles. Today, the region continues to be infatuated with Worcester’s evolving food scene and, in stride, Mass Foodies has helped lead with events and content that offered insights for restaurant guests, advice and promotions for restaurant owners, and, above all, unique experiences for everyone. The products Mass Foodies curated were always aligned with its mission: to support and promote the independently owned businesses.
A few short years ago, I partnered with a few individuals to create the region’s first wine festival. The Worcester Wine Festival proved to be a tremendous success in every way we measured it. Even more so, it was fun.
In an effort to be more efficient in life and business, my partners from both Mass Foodies and Worcester Wine Festival made a strategic decision to merge both companies—bringing together the best of both, aligned with a leadership team, which includes Ed Russo and Joseph Giacobbe, that will focus on continuing the growth of the existing reputations of both organizations through the company, Mass Food & Wine.
Effective January 2020, you’ll notice that the branding will be switched and events that were formerly managed by Mass Foodies and the Worcester Wine Festival will be managed by Mass Food & Wine. Even more exciting, with a larger bandwidth, we’ll be introducing several other small events and new original content, all curated around food and wine—including, but not limited to, a food event focused on Worcester’s history; Worcester Wine Walks to bridge the gap of Worcester’s neighborhoods; and wine dinners that will promote the region’s most respected chefs and celebrate some of the world’s greatest wines.
Although Mass Foodies will cease to exist, I can promise that Mass Food & Wine will be better positioned to execute world class food and wine events, right here in the heart of New England.
Luke M. Vaillancourt