2021 Vendor Registration

Food & Wine Vendor Registration for the Worcester Wine Festival

We’re thrilled to invite you as a vendor for the 2021 Worcester Wine Festival. This year’s event will take place at Polar Park on Saturday, August 28th from 12pm – 4pm. The VIP Session will have private access to the Grand Tasting starting at 12pm. VIP will be ushered to a private VIP event at 1pm, which will correspond with general admission gate opening from 1pm. Last call will be at 3:45pm when all opened bottles of wine must be secured under the table. Event will conclude at 4:00pm with load out of product.

The 2021 Retail Partner, Julio’s Liquors, features a new app to ensure customers can access your wine before, during, and after the tasting!

Each vendor is allowed up to 5 wines per table. Each wine will be curated by Cassandra Carruth, Wine Director of our Retail Partner, Julio’s Liquors. In addition to having the wines at their Westborough store, we have worked with Julio’s to encourage sell-through by giving attendees the ability to purchase your wines through their newly redesigned app right at your tasting table. Julio’s will also have a table set up on the Tasting Floor were attendees will be able to order your wines directly. We will be encouraging all attendees to pre-register and browse your wines before the event.

A few details about what to expect for the festival:

  1. The event will take place in Worcester.  Set-up begins at 9am and you must be set-up for inspection by 11am. Parking and unloading information will be provided closer to the date.
  2. We provide a communal back-stock ice bucket and spittoon. Please consider bringing your own:
    • Ice bucket for your table
    • Water Pitcher if desired (but highly encouraged)
    • Wine Key
    • Business Cards
  3. You will NOT be able to ship any products to the venue.  You will have to bring your supplies in on the day of the event during the hours specified above.

Vendor Registration

Worcester Wine Festival Grand Tasting Registration 2021


Address line 1
Address line 2
Sorry, due to the new location we are unable to invite food vendors for 2021.

Business Details


10x10 Pop-up Tent
One name, first and last, per line. You are allowed two people per table. They must be pre-registered in order to gain access to the festival.

Payment Details

Credit Card
Card Number
Expiration Month
Expiration Year
3/4 Digit Security Code

Wines for Tasting


APPLICATION DEADLINE is 60 days prior to event. COMPLETED APPLICATION must be received along with a list of items to be sampled. A verification email will be sent to the email provided on the application, at this time FULL PAYMENT will be due to guarantee your exhibitor space. Telephone or printed reservations are not accepted.

Space assignment will be given at check in. All space assignments after that are based on a first paid, first reserved basis. Worcester Food And Wine Festival LLC reserves the right to reassign your reserved exhibit space if you do not set up within designated set-up times.

Concessions and Special requests should be made in writing no later than 30 days prior to event. Written approval/disapproval will follow thereafter.

Only CONCESIONS/SPECIAL REQUESTS given written approval will be honored at check in. Tasters/Brand Models will not be allowed without prior written consent.

A preliminary list of items being presented with pricing must be submitted with the application—there is a minimum of 4 wines and maximum of 5 wines to be poured per table. Only wines with a retail price of $15.00 and above will be considered.

Sampled items must be available to retail partner for 30 days after the festival, pricing must be honored. Final sample list will be complied 15 days prior to festival, changes will not be allowed after this date.

It is the exhibitor’s responsibility to ensure samples are submitted and approved.
Only items available for sale in the Commonwealth of Massachusetts with are allowed as exhibits. Sample items and their quantity will be reconciled as part of CHECK IN. Failure to submit samples prior to deadline will result in forfeiture of assigned space. Exhibitors are expected to supply samples commensurate with the guests and hours of Grand Tasting.

All federal, state, and local laws governing retail sales tax and sales permits must be followed. Exhibitors and vendors MUST provide Worcester Food And Wine Festival LLC their sales and tax numbers. All information will be maintained with the strictest of confidentiality.

All fees are non-refundable.
NO REFUNDS are given unless the festival is cancelled.

Credit Card only through this online registration form.

Due to public safety concerns, there will be no placing of any structures, signs, or products on the sidewalk area whatsoever. Items may not be chained to parking meters, signs or utility poles.

My application is a commitment to show with all the created work being exhibited for sale, and I personally will be present at all times during each day of Worcester Food & Wine Festival. I have read all of Worcester Food & Wine Festival application information and agree to abide by all the rules. I hereby release Worcester Food & Wine Festival, Worcester Wine Festival LLC the City of Worcester, festival organizers, volunteers, sponsors, property owners, and tenants from all claims, demands, actions, debts, liabilities, and causes of action of every nature which the undersigned might have against the above by reason of any damages, loss, theft, or injury to person or property, or both, resulting from the entry by the signer on Worcester Food & Wine Festival grounds. Worcester Food & Wine Festival reserves the right to use artist's images to advertise and promote City of Worcester Food & Wine Festival. I understand that my slides/photos will not be returned. Applicant agrees to observe and comply with all applicable laws, statutes, ordinances, rules and regulations. Applicant assumes all costs and liability arising from the use of patented, trademarked, copyrighted or service marked materials, equipment, processes or creative rights. Applicant shall not assign or attempt to sell this agreement or any rights hereunder without the prior written consent of Worcester Food And Wine Festival LLC Worcester Food And Wine Festival LLC reserves the right to terminate the license granted by this agreement for good cause and, in said event, Applicant agrees to waive and forego all claims for damages and recourse of any kind. Applicant agrees to assume all risks arising out of or relating to it’s attendance or participation at said event and to protect, defend, indemnify and hold harmless Worcester Food And Wine Festival LLC, the City of Worcester, Worcester Food And Wine Festival and each of their agents, servants, contractors, partners, and employees from any and all liability, loss, damage or expense it may cause or sustain from any cause whatsoever, including fire, theft, personal injury or property loss. I further acknowledge that I am aware that I cannot sell, give or offer for sale any pictures or accounting of this event for publication without the written permission of Worcester Food And Wine Festival LLC

Exhibitors may check-in 9:00 am on the morning of the event.
Last call is scheduled for 3:45 pm. At that time, open and empty bottles must be placed under your table and your space cleaned by 4:00 pm.