Pop It is on site at North Main Provisions with owners Alexis Kelleher and Nate Rossi, the duo responsible for Crust Bakeshop. Alexis grew up working at Worcester’s most iconic eatery, Coney Island, alongside her mother and great-grandmother. Nate was the sous-chef at Armsby Abbey before joining Alexis at Crust and helping her launch North Main Provisions. For the record, this crew is pro-Jenny from the block and anti-Foodgod. We believe good wine is for drinking. John Tonelli and Mike Hendrickson are on hand for sound and snaps, respectively.